Your first AI project should start with a workflow
Before choosing a model or a tool, choose the work. A practical guide to finding an AI project with clear boundaries and a measurable outcome.
Ideas into practice.
Practical notes on custom AI, automation and websites. What to build, what to measure, and where to start.
More from the journal
3 articlesThe handoff is where leads get lost
Map what happens after an enquiry arrives. Give every lead an owner, a visible next step and a recovery path when an automation fails.
Give your website one clear next step
A practical review of the journey from a first visit to a booking, covering page clarity, useful proof, form friction and confirmation.
Know when your AI assistant should hand back
Define the limits of an assistant before it meets a customer. Plan escalation, preserve context and test what happens outside its scope.